Lean UX and Sense and Respond authors return with this deeply practical guide to Objectives and Key Results.

OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

Every team and organization wants to improve. OKRs help you improve because they help your teams focus on the right work. Too many companies waste time, money, and energy on the wrong things. Why? We lose track of what our customers want and need.

Everyone has a customer. (Yes, everyone—that includes you.) We all make something in our work and make it for others. Those other people are our customers—though you may call them patients, students, constituents, or coworkers. Our success depends on how those customers respond to what we make—and they’ll only respond positively if we deliver something valuable to them. So, to succeed, we must figure out who our customers are, what customer responses drive value, and how (and how much) to change our customers’ behavior to achieve better results.

Objectives and Key Results help organizations do all this by focusing teams’ goals on the question, “Who does what by how much?”

However, using OKRs isn’t just about writing goals differently. It requires changing how you work, thinking about your work, and planning the work you’ll do in the future.

In Who Does What by How Much? Coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to learn how to put customers front and center so they can work on the right things, navigate uncertainty, and achieve greater success.

ISBN:- 1732818444