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# Publications

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# Modules taught

Jeff Gothelf

Bio

Jeff is a coach, trainer, speaker, and author who helps organizations create better products, and executives foster the climate that creates better products.

Jeff is a leading voice and thought leader on customer-centric product development. He helps organizations build better products, and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in its third edition) and the Harvard Business Review Press book Sense & Respond. In 2020, he published the critically acclaimed book Forever Employable.

Starting as a software designer, then product manager, and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor, helping companies put the customer at the center of every decision.

Most recently, Jeff co-authored Who Does What By How Much?, his fifth book, and his third with co-author Josh Seiden. This new book is a how-to guide for implementing Objectives and Key Results (OKRs) in every organization.





Jeff Gothelf agreed to be an official supporter of Evolved, for which we are very grateful. But approval can be taken away at any time, as new information is learned.



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More Publications
    Forever Employable: The traditional definition of work is changing. Over the past 15 years, many people have asked me how I built the consulting and speaking career I have today. After all, I started down the same path as most everyone else and built a successful career in software design and product development. This book is an attempt to share what I learned during my time in the corporate world and how I applied that to build the business I have today. Surprisingly, if you’re familiar with my product development work, you’ll notice similar themes, such as testing and minimizing risk in new ways of working as described in this book. Take back control of your career and create your safety net so you do Lean vs. Agile vs. Design Thinking: Written first as a tweet that sparked an online discussion, it evolved into a 750-word blog post that has become the most widely read piece I’ve ever written. This short book has now sold over 10,000 copies worldwide. Inspired by a client conversation, this guide covers the basics of Lean Startup, Agile, and Design Thinking, and quickly moves on to provide 10 tactical steps for reconciling these practices. This ensures that your teams build healthy collaborations, your managers build strong relationships with their teams, and your company builds products and services that customers love.
Publication References
    Lean vs. Agile vs. Design Thinking: Sense & Respond Press (2017) Forever Employable: Self-published (2020)