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# Publications

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# Modules taught

Jurgen Appelo

Bio

As a writer, speaker, and entrepreneur, Jurgen Appelo helps organizations survive and thrive in the 21st century. He shares stories, games, tools, and practices so you can create your own way of working as an innovative network organization. Most importantly, he offers the unFIX model for organization design, continuous innovation, and a better human experience.

Jurgen calls himself a creative networker. But sometimes he’s a writer, speaker, entrepreneur, facilitator, designer, manager, blogger, reader, dreamer, runner, freethinker, or … Dutch guy. Inc.com has called him a Top 50 Leadership Expert and a Top 100 Leadership Speaker.

From 2008, Jurgen wrote a popular blog at NOOP.NL with ideas on agile management and organizational change. He is the author of the best-selling book Management 3.0, which describes the role of the manager in agile organizations; How to Change the World, which describes a supermodel for change management; Managing for Happiness, which offers you practical ideas to engage workers, improve work, and delight clients; and Startup, Scaleup, Screwup, which dives into the major topics that business leaders and entrepreneurs are confronted with throughout the business lifecycle. The fifth book he is working on is the sci-fi novel Glitches of Gods.

Jurgen can help you upgrade your organizational structure with more engagement and faster results. He can show you how to increase your business agility with faster product development. He can show you how to manage your company creatively. And he can inspire creative professionals with a purpose, helping them integrate work and more joyful living.

Jurgen is a Founder of The unFIX Company and Happy Melly and co-founder of the Agile Lean Europe network.





Key Books





To be clear, Jurgen Appelo, is not an official supporter of Evolved; no support should be assumed. At the same time, we think curious people should be aware of their work.



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More Publications
    Here are the main books written by Jürgen Appelo, with references and descriptions: --- ## 1. Management 3.0: Leading Agile Developers, Developing Agile Leaders Appelo, Jurgen. *Management 3.0: Leading Agile Developers, Developing Agile Leaders*. **Description:** This influential book redefines management for the agile era, blending theory and practical advice for leading and managing agile organizations. Appelo introduces complexity theory as a foundation for modern management and offers actionable practices for energizing people, empowering teams, aligning constraints, and fostering continuous improvement. *Management 3.0* is widely regarded as a must-read for managers, team leaders, and agilists seeking to create healthy, adaptive, and high-performing organizations[4][6]. --- ## 2. Managing for Happiness: Games, Tools, and Practices to Motivate Any Team Appelo, Jurgen. *Managing for Happiness: Games, Tools, and Practices to Motivate Any Team*. **Description:** This practical handbook provides a toolkit of games, tools, and practices designed to make management more effective and enjoyable. Appelo focuses on empowering workers, creating meaningful metrics, redefining job roles, and transforming organizational culture to foster happiness and productivity. The book is filled with real-world guidance for leaders who want to create positive change and make work both productive and fun[2][7]. --- ## 3. How to Change the World: Change Management 3.0 Appelo, Jurgen. *How to Change the World: Change Management 3.0*. Management 3.0 **Description:** This concise guide presents a supermodel for change management, offering actionable steps for leaders and change agents to drive transformation in their organizations. Appelo provides practical techniques for influencing people, overcoming resistance, and making change stick, drawing on his experience in agile management and organizational development[2][4]. --- ## 4. Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth Appelo, Jurgen. *Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth*. **Description:** Aimed at entrepreneurs and innovators, this book offers a collection of tools and insights for navigating the challenges of starting, scaling, and sustaining a business in a rapidly changing world. Appelo distills lessons from successful startups and scaleups, providing frameworks for innovation, growth, and organizational agility[3][5]. --- ## 5. #Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients Appelo, Jurgen. *#Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients*. **Description:** This book expands on the practical aspects of Management 3.0, offering a range of games, tools, and practices to help leaders engage teams, enhance collaboration, and delight clients. It serves as a practical companion to Appelo’s earlier works, focusing on actionable techniques for continuous improvement and team motivation[1][2]. --- **Note:** Jürgen Appelo has also written other books (including fiction and new releases), but the above are his most recognized works in management, leadership, and organizational change.
Publication References
    ## 1. Management 3.0: Leading Agile Developers, Developing Agile Leaders **Reference:** Appelo, Jurgen. *Management 3.0: Leading Agile Developers, Developing Agile Leaders*. Addison-Wesley, 2010. ISBN: 978-0321712479 --- ## 2. Managing for Happiness: Games, Tools, and Practices to Motivate Any Team **Reference:** Appelo, Jurgen. *Managing for Happiness: Games, Tools, and Practices to Motivate Any Team*. Wiley, 2016. ISBN: 978-1119268680 --- ## 3. How to Change the World: Change Management 3.0 **Reference:** Appelo, Jurgen. *How to Change the World: Change Management 3.0*. Management 3.0, 2012. ISBN: 978-9081905114 --- ## 4. Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth **Reference:** Appelo, Jurgen. *Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth*. Wiley, 2019. ISBN: 978-1119522553 --- ## 5. #Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients **Reference:** Appelo, Jurgen. *#Workout: Games, Tools & Practices to Engage People, Improve Work, and Delight Clients*. Management 3.0, 2014. ISBN: 978-9081905121 --- **Note:** Jürgen Appelo has also written other books, including fiction and new releases; however, the above are his most recognized works in the fields of management, leadership, and organizational change.
Articles
    1. Purpose Is Created Through Hard Work Entrepreneur, August 2015 Reference: Entrepreneur Article Description: Appelo explains that persistence and effort are key to finding purpose in work and life. He argues that purpose is not discovered but built through continuous hard work and experimentation, offering advice for entrepreneurs and leaders seeking greater fulfillment. 2. There Are Only 2 Guiding Principles for All Entrepreneurs Entrepreneur, August 2015 Reference: Entrepreneur Article Description: In this article, Appelo distills entrepreneurship down to two key principles: increasing the number of experiments and shortening the feedback cycle. He advocates for a scientific approach to business, encouraging leaders to embrace experimentation and rapid learning