Joshua Seiden
Bio
Key Books
Joshua Seiden agreed to be an official supporter of Evolved, for which we are very grateful. But approval can be taken away at any time, as new information is learned.
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More Publications
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Outcomes Over Output: Why Customer Behavior Is The Key Metric For Business Success
A project must have a goal; otherwise, how do you know when you’re done?
In the old days of engineering, setting project goals wasn’t that hard. However, when creating software products, 'done' is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So, then, how do we give teams a goal that they can work on?
Mostly, we ask teams to build features, but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
Setting goals as outcomes may sound simple, but it can be challenging to implement in practice. This book is a practical guide to using outcomes to guide the work of your team. .
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Harvard Business Review Press (2017), Joshua Seiden, Jeff Gothelf
