Alize Hofmeester
Bio
Alize Hofmeester agreed to be an official supporter of Evolved, for which we are very grateful. But approval can be taken away at any time, as new information is learned.
Alize Hofmeester turns up in class from time to time.
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More Publications
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**Summary:**
Alize Hofmeester is the author of *Purpose Driven People – Creating Business Agility & Sustainable Growth* and *Leading with Agility*, and has published influential articles on Obeya and business agility. Her work centers on people-driven transformation, visual management, and creating environments where purpose, strategy, and execution are aligned for sustainable impact.
## Additional Thought Leadership
Hofmeester is a frequent keynote speaker and panelist at international conferences (Agile Prague, Agile Serbia, European Health & Fitness Forum, Business Agility Institute), where she shares practical stories and frameworks for business agility, people-centric transformation, and leadership in change.
As founder of Twinxter and former Global People and Change Lead at ING, she led large-scale agile transformations, designed and implemented the *People Journey Circle*, and supported the creation of global communities of practice for agile ways of working.
## Books
### 1. **Purpose Driven People – Creating Business Agility & Sustainable Growth**
**Author:** Alize Hofmeester
**Description:**
This book introduces the *People Journey Circle*, an interactive framework created by Hofmeester to support people-driven business agility and sustainable growth. Drawing on her experience leading agile transformations at ING and other organizations, Hofmeester offers practical guidance for leaders and HR professionals to align purpose, values, and strategy, as well as foster a learning culture. The book emphasizes the human factor in organizational change and offers actionable steps for creating environments where people and business can thrive.
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### 2. **Leading with Agility** (Free e-book)
**Author:** Alize Hofmeester
**Description:**
This e-book offers inspiration and practical tips for leaders navigating agile transformations. Hofmeester shares lessons learned from her career in business agility, focusing on overcoming common challenges such as organizational silos, lack of alignment, and change leadership. The book is designed to help leaders and HR professionals scale high-performing teams and drive people-centric transformation.
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## Books
### 1. **Purpose Driven People – Creating Business Agility & Sustainable Growth**
**Author:** Alize Hofmeester
**Publisher:** Twinxter (self-published)
**Publication Date:** 2021
** ISBN-10: 9083110303; ISBN-13: 978-9083110301
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### 2. **Leading with Agility** (Free e-book)
**Author:** Alize Hofmeester
**Publisher:** Twinxter (self-published, e-book)
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## Articles (selection)
### 1. **Five Benefits of Using the Obeya Methodology**
**Author:** Alize Hofmeester
**Platform:** Consultancy.eu
**Publication Date:** 2023
**Reference:**[1]
**Description:**
In this article, Hofmeester, founder of Twinxter and expert in agile transformation, explains why the Obeya methodology is gaining popularity in organizations seeking to bridge the gap between strategy and execution. She outlines five key benefits: clarity and alignment through visualizing purpose and strategy; real-time performance monitoring; customer-centric improvement; purposeful focus; and the creation of a results-oriented, action-focused culture. The article offers practical examples of how Obeya enables faster, more impactful organizational change and continuous improvement.
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### 2. **Accelerate a Governance of Trust – Experience the Power of the Obeya**
**Author:** Alize Hofmeester
**Platform:** Agile Business Consortium (Conference Session)
**Publication Date:** July 2024
**Reference:**[3]
**Description:**
In this interactive session, Hofmeester guides leaders, coaches, and change-makers through the transformative power of the Obeya. She shares a case study from a global pharmaceutical company, illustrating how scaling visual management in Obeya led to tangible improvements in performance and collaboration. The session emphasizes creating transparent, safe spaces for innovation and collective intelligence, and demonstrates how Obeya can accelerate business performance and trust.
