Ralph Jocham
Bio
Ralph Jocham agreed to be an official supporter of Evolved, for which we are very grateful. But approval can be taken away at any time, as new information is learned.
Ralph Jocham turns up in class from time to time.
Personal or Business or Community websites:
More Publications
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The Professional Scrum Product Owner: Leveraging Scrum as a Competitive Advantage
Authors: Don McGreal, Ralph Jocham
Description:
This bestselling book is a comprehensive guide to product ownership with Scrum, focusing on maximizing value and taking true accountability for product outcomes. Drawing on decades of agile experience, McGreal and Jocham cover all aspects of envisioning, emerging, and maturing a product. The book teaches readers how to plan strategy, manage complexity, continuously deliver value, and implement best practices for backlog and release management. It emphasizes the importance of defining success from the outside in, empowering Product Owners, and aligning teams behind a shared business model. Practical tools, real-world anecdotes, and actionable advice make this a foundational text for Product Owners and agile leaders.
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The Professional Scrum Product Owner: Leveraging Scrum as a Competitive Advantage
Authors: Don McGreal, Ralph Jocham
Publisher: Addison-Wesley Professional
Publication Date: 2018
ISBN: 9780134686479
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Reference:
Jocham, Ralph. “The New New Product Development Game.” LinkedIn, 16 January 2025. https://www.linkedin.com/posts/ralphjocham_the-new-new-product-development-game-activity-7285706114497732608-md07
Description:
In this reflective article, Ralph Jocham revisits the classic Harvard Business Review piece “The New New Product Development Game” by Takeuchi and Nonaka, emphasizing its enduring relevance nearly four decades after publication. Jocham highlights how the paper’s principles—such as cross-functional teams, overlapping development phases, and self-organization—continue to shape modern Agile and Scrum practices.
He points out that many organizations still struggle to realize the strategies outlined in the original work fully and encourages readers to study it as the foundational inspiration for Scrum. Jocham’s commentary connects the historical context of the article to current challenges in Agile adoption, positioning it as essential reading for anyone working with Scrum or organizational change.
