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“This book is full of great insights and guidance around OKRs backed by multiple real examples that will be helpful in a number of domains" Nicolas Brown, Agile Coach

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well.

OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy.

Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

Unlike other books, this is not designed to sell you OKRs, Allan reveals decades of honest, hands on experience working with agile teams adopting OKRs, day-by-day, sprint-by-sprint, quarter-by-quarter.

"Easy read, super useful book for my current context at work right now!" @c_combe on Twitter

"I especially like the honest portrayal of top-down MBO OKR-setting and its problems. And providing tips on how to go about using OKRs in a different way." @anttiki

"I recommend heartily and have done so openly on the book seller’s site - brilliant, balanced, and lived experience and feedback from Allan" @rj_number_one

"Initially, I was thinking to join some OKR training but honestly felt this book is good enough to get one on the right path!" @ProdScrumMaster

"Allan's writing is perfect for busy managers who need to set objectives and form initiatives that satisfy diverse stakeholders. Overall, a wonderfully concise and easy-to-read guide to using OKRs. Highly recommended." Russ Lewis, CxO coach

“Having read other books that argue strongly for OKRs as a panacea to achieve a high-performing organization, the perspectives here from Allan are balanced, informed by lived experience, and provide patterns and anti-patterns to watch for. Insightful and powerful,” Richard James, Accenture

"This is an absolutely brilliant book. If you really want to learn more regarding OKR in Agile and other important stuff related to it, you must read this book. It's truly a master piece. The author provided excellent examples and explained everything in detail regarding OKR that anyone can easily understand. I really enjoyed reading this book and found it very interesting and informative. I strongly recommend reading this book."
- Amazon Review - N Mehta

ISBN:- ISBN-10: 1912832259; ISBN-13: 978-1912832255