Purpose –– Vision –– Target Audience –– What makes this series stand out? –– By attending you will be able to –– The underpinning theory –– Why are you waiting?

Lean UX is synonymous with modern product design and development. Combining human-centric design, working methods, and a strong business sense, designers, product managers, developers, and change agents worldwide make Lean UX the leading approach for digital product teams today.

In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better.

Facilitate the Lean UX process with your team using the Lean UX Canvas.
Ensure every initiative starts with clear customer-centric success criteria.
Understand the role of the designer on an agile team.
Write and contribute design and experiment items to the backlog.
Ensure that design work takes place in every sprint.
Build product discovery into your team's throughput.

ISBN:- ISBN-10: 1098116305 / ISBN-13: 978-1098116309